Content Marketer
$45k–$95kEntry~3 months to transition
Create content that actually gets read. Build editorial strategies, write compelling pieces, and grow audiences through genuinely useful work.
Key skills you'll need
SEOCMS PlatformsAnalyticsCopywritingEmail Marketing
Top courses to get started
SEO Specialist
$50k–$110kMid~4 months to transition
Get found. Optimise websites to rank in search engines and drive sustainable organic growth for years to come.
Key skills you'll need
SEMrushGoogle AnalyticsHTMLContent StrategyLink Building
Top courses to get started
Growth Marketer
$70k–$145kMid~6 months to transition
Find what moves the needle and scale it fast. Run experiments across acquisition, activation, and retention to unlock growth.
Key skills you'll need
A/B TestingAnalyticsPaid AdsSQLExperimentation Platforms
Top courses to get started
Brand Strategist
$80k–$160kSenior~8 months to transition
Shape who a company is, not just what it sells. Develop positioning, messaging hierarchies, and brand story.
Key skills you'll need
Brand StrategyMarket ResearchPositioning FrameworksCopywriting
Top courses to get started
Performance Marketer
$60k–$130kMid~5 months to transition
Turn ad spend into revenue. Manage paid campaigns across channels, optimise for ROAS, and build measurement systems.
Key skills you'll need
Google AdsMeta AdsAnalyticsAttribution ModellingExcel
Top courses to get started
Product Marketing Manager
$80k–$155kMid~6 months to transition
Make the product irresistible. Own positioning, launches, and the messaging that convinces buyers your product is the only answer to their problem.
Key skills you'll need
Go-to-Market StrategyPositioningCompetitive ResearchSales EnablementAnalytics
Top courses to get started
Email Marketing Specialist
$50k–$100kMid~4 months to transition
The highest-ROI channel in digital marketing. Build the sequences, campaigns, and automations that turn subscribers into loyal customers.
Key skills you'll need
KlaviyoMailchimpSegmentationA/B TestingHTML Email
Top courses to get started
Marketing Analyst
$55k–$110kMid~5 months to transition
Be the team's source of truth. Measure what works, dig into the data behind campaigns, and turn complex numbers into clear recommendations.
Key skills you'll need
Google AnalyticsSQLTableauPythonAttribution Modelling
Top courses to get started